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Invest in Our Planet


By Fairport Wealth

On June 22, 1969, an oil slick in the polluted Cuyahoga River caught on fire and became one of the symbols of the ecological crises that inspired Earth Day.1

Since 1970, Earth Day has been observed to raise awareness of environmental threats still facing our planet. The theme of this year’s campaign, Invest in Our Planet, was designed to encourage individuals, governments, and businesses to collaborate and create an economy that heals. Here are three ways you can help:

  1. Invest sustainably. Address your concerns about climate change through sustainable “ESG” investing. Sustainable investing considers a range of environmental, social, and governance factors with the goal of generating long-term competitive returns, as well as a positive social impact,3 and a growing number of investors are interested. Nearly half of U.S. households say they would prefer to invest responsibly,4 and close to 75% of U.S. investors are receptive to the idea of sustainable investing.5  

    If you received a bonus, sold your business, or have other assets you’d like to invest, think about investing sustainably. Sustainable investments consider environmental, social, and governance factors, with a goal of generating both long-term financial returns and a positive social impact. ESG criteria are increasingly becoming a priority for both investors and business leaders, as studies show a positive correlation between materially sustainable business practices and profitability.6 Sustainable investments allow you to invest for the future and feel good that you’re doing your part for the planet.
  • Environmental Criteria Used by Sustainable Investors
    • Green Building/Smart Growth
    • Climate Change/Carbon
    • Clean Technology
    • Pollution/Toxics
    • Sustainable Natural Resources/Agriculture
    • Water Use & Conservation
Source: US SIF Foundation

What are your investment choices and what can you do to get started?

Fairport offers a range of sustainable investment options, from exchange-traded funds to highly personalized and targeted solutions. To learn more about investing with your values:

To get the process started, reach out to your advisor to discuss your investment needs and sustainability priorities. For example, you may want to focus on themes, such as renewable energy or specific ESG parameters. Your advisor will work with you to identify and implement the best strategies for you and continue to provide oversight on your entire wealth plan.

  1. Shop sustainably. Make a statement with your pocketbook by supporting businesses that implement sustainable practices. Gen Z is driving this practice and inspiring their millennial and baby boomer parents to do the same.2 If you’re a business owner or corporate executive, explore the possibility that sustainability practices could lead to greater sales and profitability as customers take notice.

    Recently, we celebrated Luma Wealth Luminary Leader and local Cleveland business owner Valerie Mayén of Yellowcake Shop. Did you know that 40 million tons of textiles end up in landfills and incinerators each year? Valerie is committed to addressing this critical issue by making fashion sustainable. In addition to upcycling clothes, she accepts donations of pre-loved items to transform into new garments and resell.

    Valerie’s sustainable practices also include producing small quantities of product so that her supply does not exceed demand. And she creates timeless styles that can be worn year after year. In addition, she believes in ethical fashion that ensures fair wages and safe conditions for her workers, as well as eco fashion, which avoids the use of harmful chemicals, dyes, and bleaches.
  1. Live sustainably. Environmentally friendly products and advances in technology make it increasingly easy to reduce, reuse, and recycle. And incorporating some small changes into your everyday routines can make a big difference.
    • Replace disposable items with reusable. Instead of throw-away items, such as single use straws, paper towels, and batteries, choose washable straws, dish rags, and rechargeable batteries.
    • Think twice before discarding. Don’t send your unwanted items into a landfill! Give them a new life. For example, you can paint or reface your kitchen cabinets to look like new. Reupholster an old couch to transform its look and upcycle an old bookshelf into a handy bar cart. 
    • Embrace the sharing economy. As the saying goes, one woman’s trash is another woman’s treasure. If it’s time to declutter and get rid of the things you don’t want, you can sell the designer clothing you no longer wear on Poshmark, and other items on Facebook Marketplace, EBay, or Letgo. You can also make donations to organizations such as the Salvation Army and Goodwill.
    • Shop local. Head to the local farmstand for your fruits and vegetables to reduce the distance your food has to travel, which conserves fuel and reduces packaging. And an added benefit is that shopping local supports the community.


1 The Cuyahoga River Caught Fire at Least a Dozen Times, but No One Cared until 1969, Boissoneault, Lorraine, Smithsonian Magazine, June 19, 2019.
2 Meet Generation Z: Shaping the future of shopping, McKinsey & Company, August 2020
3 Get Started in Sustainable Investing: A Guide for Individual Investors, U.S. SIF Foundation
4 Advisors underestimate interest in ESG investing: Cerulli, Retirement Income Journal, April 15, 2021
5 The True Faces of Sustainable Investing, Busting Industry Myths around ESG, Morningstar
6 The Investor Revolution, Eccles, Robert G., Klimenko, Svetlana, Harvard Business Review


Fairport Wealth is a group comprised of investment professionals registered with Hightower Advisors, LLC, an SEC registered investment adviser. Some investment professionals may also be registered with Hightower Securities, LLC, member FINRA and SIPC. Advisory services are offered through Hightower Advisors, LLC. Securities are offered through Hightower Securities, LLC. All information referenced herein is from sources believed to be reliable. Fairport Wealth and Hightower Advisors, LLC have not independently verified the accuracy or completeness of the information contained in this document. Fairport Wealth and Hightower Advisors, LLC or any of its affiliates make no representations or warranties, express or implied, as to the accuracy or completeness of the information or for statements or errors or omissions, or results obtained from the use of this information. Fairport Wealth and Hightower Advisors, LLC or any of its affiliates assume no liability for any action made or taken in reliance on or relating in any way to the information. This document and the materials contained herein were created for informational purposes only; the opinions expressed are solely those of the author(s), and do not represent those of Hightower Advisors, LLC or any of its affiliates. Fairport Wealth and Hightower Advisors, LLC or any of its affiliates do not provide tax or legal advice. This material was not intended or written to be used or presented to any entity as tax or legal advice. Clients are urged to consult their tax and/or legal advisor for related questions.