News & Insights

Stay up to date with the latest investment guidance, planning advice, news and inspiration from our team.

Be aware of new SEO scams


By Fairport Wealth

To protect our clients against newly discovered search engine optimization (SEO) scams, we’d like to share some preventative information and proactive advice.

WHAT TO KNOW

Scammers are using search engine optimization (SEO) to create fake websites that appear in search results for trusted institutions like Schwab. When clients visit these sites, they are exposed to phishing attacks aimed at stealing their information and assets.

WHAT TO DO

  • DO NOT use search engines (Google, Safari, and Firefox) to search for Schwab or other important websites
  • Always type the known website into your browser
  • Use the trusted institution’s mobile app
  • Save your favorite websites’ correct addresses to your browser’s bookmarks

As always, we encourage you to promptly contact your advisor or Client Service Manager for assistance if you think you’ve fallen victim to a scam. We’ve also prepared a checklist of action items to secure your information after identity theft.  


Fairport Wealth is a group comprised of investment professionals registered with Hightower Advisors, LLC, an SEC registered investment adviser. Some investment professionals may also be registered with Hightower Securities, LLC, member FINRA and SIPC. Advisory services are offered through Hightower Advisors, LLC. Securities are offered through Hightower Securities, LLC. All information referenced herein is from sources believed to be reliable. Fairport Wealth and Hightower Advisors, LLC have not independently verified the accuracy or completeness of the information contained in this document. Fairport Wealth and Hightower Advisors, LLC or any of its affiliates make no representations or warranties, express or implied, as to the accuracy or completeness of the information or for statements or errors or omissions, or results obtained from the use of this information. Fairport Wealth and Hightower Advisors, LLC or any of its affiliates assume no liability for any action made or taken in reliance on or relating in any way to the information. This document and the materials contained herein were created for informational purposes only; the opinions expressed are solely those of the author(s), and do not represent those of Hightower Advisors, LLC or any of its affiliates. Fairport Wealth and Hightower Advisors, LLC or any of its affiliates do not provide tax or legal advice. This material was not intended or written to be used or presented to any entity as tax or legal advice. Clients are urged to consult their tax and/or legal advisor for related questions.